Welcome to the Crufts marketplace, your essential online directory to all the best canine food, equipment, retailers and much much more!
To view listings in a particular industry sector including all contact detail and web address, choose from the Sector drop-down box. To search for a specific product or service, enter a search term in the Search box and hit enter. There's also some great offers listed here too! To start again, click the Reset button. If you can't find the stand you are looking for, please try the Other Exhibitors tab which will provide the trade stand number of all the stands.
Principal Sponsor
EUKANUBA
Join EUKANUBA, the principal sponsor of Crufts, in celebrating its 50th anniversary on stand: Free entry competitions, live stage performances, exclusive offers.
Major Sponsor
Agria Pet Insurance
The only pet insurer endorsed by Crufts, find out how our award-winning insurance can provide your pet with a lifetime of the best healthcare!
Frontline
Join us in the Discover Dogs area for a PLUS-sized surprise and for specialist advice on how to help keep your furry friend(s) flea free.
FURminator
Designed and recommended by professionals, the new FURminator Ultimate Hair Reduction System safely and efficiently reduces shedding by up to 99%.
IAMS
New IAMS for Vitality offers expert nutrition in a wide range of tasty recipes for cats and dogs, with high-quality animal protein in new wheat free (produced in a factory that handles wheat) recipes to support your pet’s healthy vitality.
James Wellbeloved
James Wellbeloved make naturally healthy food for dogs. Visit the team, for more information on our ranges, nutritional advice, games and competitions!
Royal Canin®
Royal Canin® offer one of the largest, most precisely tailor-made lines of pet food – meeting your dog's age, size, breed, sensitivity or lifestyle.
Official Sponsor
Arden Grange
Arden Grange are a family run business that have been developing award-winning, naturally hypoallergenic premium food for dogs and cats since 1996.
Billy + Margot
Billy + Margot Ltd create wholesome dog food which is lovingly crafted by our canine nutritionist for your dog's ultimate health and happiness.
Natural Instinct
Natural Instinct manufacture raw pet food. They use 100% British meats, the freshest fruit and vegetables, with no artificial additives, colours, preservatives, fillers or grains.
Natures Menu
Natures Menu are Europe's leading experts in raw and raw-inspired natural pet foods. We provide a range of complete, easy to serve meals and treats.
Orijen
Award-winning biologically appropriate dog foods loaded with 85% meat, fish and egg ingredients in WholePrey ratios, the rest is fruit, vegetables and botanicals.
Purina Pro Plan
Trusted by professionals and crafted with pride, PURINA® PRO PLAN® is outstanding nutrition for those who want the absolute best for their dog or cat.
Whimzees / Core
We’re obsessed with bringing only the best, healthiest and most-fun dog products to the world. And we do it in a sustainable, socially-responsible way.
Zoflora
Discover the magic of the nation’s favourite concentrated disinfectant. Zoflora kill 99.9% of bacteria and viruses whilst eliminating odours and filling your home with beautiful fragrance. Safe to use around pets as long as the on pack instructions are followed.
Barking Heads
Barking Heads is packed with natural ingredients of the highest quality, created by people who love dogs and care about what goes into their bowls. Our seriously yummy recipes have been carefully crafted to meet a dog’s natural diet by containing all the nutrients they need to remain healthy and full of tail-wagging energy!
Battersea Dogs & Cats Home
Battersea is here for every dog and cat, and has been since 1860. Since it was founded 158 years ago, Battersea has rescued and rehomed over 3.1million animals. We believe every dog and cat deserves the best and to find out more about what we do, visit our stand.
Benyfit Natural Pet Food
Blue Cross
Each year, thousands of dogs, cats, small pets and horses turn to our hospitals and rehoming services for treatment or to find happy homes they deserve.

Bosch
We love dogs but not their hair and dirt. Bosch cordless vacuums clean effortlessly. Come see them in action and try for yourself.
Broadreach Nature +
Burns Pet Nutrition Ltd
Since 1993, Burns Pet Nutrition has established itself as a trusted brand for those seeking a natural, healthy approach to pet food. Burns products are suitable for cats, dogs and rabbits and are intended to promote all-round holistic health. Products are developed by award-winning Veterinary Surgeon and founder, John Burns.
Camddwr Canine
Unique quality products for active dogs – UK distributor for Pomppa, Dog Copenhagen, FitPAWS. Also featuring Back On Track, Hurtta Ruffwear, CSJ and Tug E Nuff.
Canine Cottages
Canine Cottages is the home of dog-friendly holiday cottages. Come and visit our stand and let us lead you to your next adventure.
Canine Massage Guild
A network of highly skilled professional Clinical Canine Massage Therapists, specialising in soft tissue injury rehabilitation and providing chronic pain management for orthopaedic conditions.